Weev : Curiosity to Confidence

ROLE

Systems Design

UX/UI Design

TIMELINE

2 Months

DOMAIN

Purchase Experience

TEAM

Group of 3

ROLE

UX Research

UI Design

Information Architecture

TIMELINE

2 Months

DOMAIN

Purchase Experience

Service Design

TYPE

Group Project

The Problem

Potential EV buyers are curious but hesitant. Information exists, but it’s scattered, full of jargon, and hard to relate to real life. Without personalized guidance, users struggle to evaluate options, lose confidence, and often drop out at the last stage even after making enquiries.

Jump to Solution

Current Scenario

What EV research looks like today?

Example of a word-of-mouth enquiry.

Example of a online search inquiry.

Example of a online forum browsing.

Most people start by asking a friend, Googling a few things, or scrolling through forums and end up with mixed advice that’s hard to make sense of.

Why buying an EV still feels overwhelming?

High Upfront Costs

Lack of Clarity about New Technology

Limited Charging Infrastructure

High Upfront Costs

Lack of Clarity about New Technology

Limited Charging Infrastructure

Targets vs reality

So even with government support and growing interest, hesitation at the time of purchase slows things down.

View Detailed Design Brief Document

Initial Brief

We aim to simplify the purchase decision for Mahindra EV buyers by giving them confidence, clear information, and an easy lifestyle fit, reducing anxiety and making EVs as seamless to buy as ICE cars

Design Direction

We guided users toward personalised EV information that helps them understand what works for their lifestyle. By making it easier to evaluate needs, compare options, and weigh decisions, the journey builds confidence and trust in choosing an EV.

Research Approach

View Detailed Case Study

On Field Research

Conducted contextual inquiries of the below groups to understand how people think about EVs today. These conversations helped uncover real concerns, misconceptions, and decision barriers across curiosity, enquiry, and final purchase highlighting where confidence breaks down for both buyers and sales teams.

EV Car Owners

Potential EV Buyers

EV Salesmen

EV Car Owners

Potential EV Buyers

EV Salesmen

Some Real thoughts from EV conversations…

Making sense of what we heard...

Breakdown

Insight

Design Idea

User Statement

Culture

Question

We analysed these scattered thoughts into above categories. Mapping them together helped us spot patterns across different perspectives.

Interview Interpretations Spreadsheet

How companies guide buyers today?

We analysed these scattered thoughts into above categories. Mapping them together helped us spot patterns across different perspectives.

Test Drive Experience

Showroom Experience

Activation & Installation

After-sales Support

Registration

Information & Experience

Finance & Offers

View Detailed Service Blueprints

The Gaps we Uncovered…

Low Awareness & Misconceptions

Poor understanding creates doubt and hesitation.

City-Limited Usage

EVs are seen mainly as city-only vehicles.

Housing Dependency

Home charging makes adoption easier; apartments hold it back.

Reliance on External Opinions

Decisions are driven by other's opinions, not confidence.

Lifestyle & Planning

EVs require planning that many users aren’t ready for.

ICE as the Benchmark

EVs are judged against ICE cars as costlier and less proven.

For Whom?

Our Primary Persona is someone who is Actively Looking to Buy an EV

Created Personas and Journey Maps for key stakeholders and potential users. In total, 6 of those helped us understand different needs, pain points, and drop-off moments.

View all Personas and CJMs

Behind the Scenes

DRAG TO MOVE

View Information Architecture & Work Model

HOW MIGHT WE?

Help users understand what fits their lifestyle?

Enable clear and meaningful comparisons?

Build confidence to make the final decision?

Introducing

Curiosity to Confidence

What is WEEV?

WEEV is a platform that guides users through EV-related decisions, acting like a peer you can ask questions or consult when considering an EV. It provides personalised information to help users understand what fits their lifestyle, making it easier to compare options, clear doubts, and make confident EV decisions.

Scroll to Walkthrough the Brand

through its Logo

through its Style Guide

View Brand Guidelines and Design System

KEY FEATURES

Explore

Browse trusted, personalised EV information.

Compare

Make side-by-side comparisons that actually make sense.

Visit

Plan your showroom visit with clarity and confidence.

Chatbot

Eve, your AI EV buddy, guides you with simple, non-technical explanations.

View Prototype

Well it was a fun "Ride"

Move to Top

This brings project to close

This project allowed me to truly step into the users’ shoes by experiencing the EV buying journey firsthand. Over two months, I worked end-to-end from deep research to detailed execution constantly questioning assumptions and looking beyond surface level insights. It became a process of asking better questions, challenging what we thought we knew, and analysing layered data to uncover the small, often overlooked factors that quietly influence decision-making.

Check Out OTHER PROJECTS

Problem Space

Research Approach

Primary Research

Analysis

Solution